This Privacy Policy has been prepared to explain how we collect, use, disclose, store, deal and protect your Personal Information and Non-Personal Information when using

By using, you give your consent to this Privacy Policy and our Terms of Use. This Privacy Policy applies to all users of the website and may change from time to time. It is your responsibility to keep up to date with our Privacy Policy.

Information we collect about you

Personal Information. We collect information that personally identifies you, such as your name, email address, last period start date, estimated due date and other information we may request (“Personal Information”) only if you choose to share such information with us. The decision to provide this information is optional; however, if you elect not to sign up or provide such information, you may not be able to access all our services and content.

Anonymous Personal Information. We also collect optional anonymous personal information that does not personally identify you, such as details about your menstrual cycle. This anonymous personal information is used to calculate your estimated due date.

Non-Personal Information. We also collect anonymous non-personal information that does not identify an individual user to help us learn how users use our website. For example, each time you visit the website we may collect your IP address, web browser type, operating system, internet service provider, pages you visit, and the time and duration of your visit.

Cookies. When you access our website, we (including organizations we work with) may use cookies (a small file on your computer or other device, including pixel tags or other local files provided by your browser or application) (collectively “Cookies”). We use these technologies to improve the quality of the website and recognize you as a user. Most web browsers use cookies, but you can change your web browser to disable cookies or to indicate when a cookie is being sent. However, certain features of the website may not work if you delete or disable cookies.

How we store and protect your Personal Information

Keeping your Personal Information secure is a high priority. We take all reasonable steps to protect your Personal Information from misuse, loss, unauthorized access, modification or disclosure. We store and process your Personal Information on computers in the US and elsewhere in the world where our facilities are located.

How we use the Personal Information we collect

The main purpose of collecting personal information is to provide you with a customized and personal experience when using We collect your Personal Information for the following purposes:

  • Provide you with an estimated due date.
  • Provide our services.
  • Supplying and issuing related notifications such as tracking your pregnancy emails and reminders.
  • Dealing with your inquiries and customer service purposes.
  • Market and product analysis and development.
  • Marketing other products and services to you.
  • Enforce our Terms of Use and prevent any potentially prohibitive or illegal activities.
  • And other reasonably expected purposes.

Sharing your Personal Information with other organizations

In the course of providing our services to you, we may disclose your Personal Information to other persons or organizations including:

  • IT service providers and contractors.
  • Your representatives or legal advisers.
  • Our representatives, legal advisers or other professional advisers.
  • Companies we plan to merge with or be acquired by. Should this occur we will require the new entity to follow our Privacy Policy with respect to your Personal Information.
  • Law enforcement or government bodies.

Please note that your Personal Information may be transferred to and maintained on, computers or databases located outside your state, province, country, or other jurisdiction where the privacy laws may be less stringent as those in your location. If you are located outside of the United States, please be advised that we store and process all information in the United States and your consent to this Privacy Policy represents your agreement and understanding to this processing.


If you do not wish to receive marketing communications and offers from us, you can opt out by unsubscribing. Tap the unsubscribe link in the notification to change your notification settings.

How you can access or change your Personal Information

You can access and change your Personal Information by signing in to your account and reviewing your profile. You are also able to request your personal information, the purposes for which it is held, how it was collected, how it is held, used and disclosed by contacting us directly.